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Rachael Wilterdink

Rachael Wilterdink

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Product Goal

The Product Goal is a new commitment that was added to The Scrum Guide in 2020; it provides the specific concrete blocks for building the product.

More Great Agile Debates, Part 1

May 15, 2023March 14, 2023 by Rachael
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My previous “Great Agile Debates” have proven extremely popular, so I thought I would add to this body of knowledge with a new blog series.

Categories Agile, Daily Scrum, Product Backlog, Product Goal, Product Ownership, Retrospectives, Scrum, Scrum Guide, Scrum Master, Scrum Team, Sprint Backlog, Sprint Goal, Sprint Planning, Sprint Review, Vision

There are no “Special” Sprints in Scrum

November 3, 2022 by Rachael
athletes running on track and field oval in grayscale photography

There should be no “special” Sprints in Scrum. The goal of every iteration is to create a working increment that is potentially releasable.

Categories Agile, Product Backlog, Product Goal, Product Ownership, Retrospectives, Scrum, Scrum Guide, Scrum Team, Sprint Goal, Sprints

What is the purpose of a Sprint Review?

September 23, 2022 by Rachael
woman presenting at the office

What’s the purpose of a Sprint Review? I’ve seen tons of confusion about the reason for this critical agile event. Let me help clear this up.

Categories Agile, Product Backlog, Product Goal, Product Ownership, Retrospectives, Scrum, Scrum Guide, Scrum Master, Scrum Team, Sprint Goal, Sprint Review, Sprints

How to Help Executives Understand Agile

October 18, 2022September 15, 2022 by Rachael
pensive man sitting behind his desk using laptop

For agile transformations to succeed, they must have top-down support from executives who really understand what it means to be agile.

Categories Agile, Product Backlog, Product Goal, Product Ownership, Scrum, Scrum Guide, Scrum Team, Sprints, Value, Vision

How to Screw Up Scrum

September 13, 2022 by Rachael
black and white m m textile

I can’t tell you how many times I have seen Scrum go wrong. If you want the perfect recipe for screwing up Scrum, you’re in the right place.

Categories Accountabilities, Agile, Product Goal, Product Ownership, Scrum, Scrum Guide, Scrum Master, Scrum Team, Sprint Goal, Sprints, User Stories

What are Sprint Goals, and why do you need them?

March 29, 2022 by Rachael
Why?

A unifying Sprint Goal is an essential part of Scrum; if you don’t have one, you’re no longer using Scrum. Learn why a Sprint Goal is vital.

Categories Agile, Product Goal, Product Ownership, Scrum, Scrum Team, Sprint Goal, Sprints, User Stories

10 Things you Need to Know about Product Goals

March 24, 2022 by Rachael
person holding compass

The concept of a Product Goal is not new, but it wasn’t an official artifact until the 2020 update to the Scrum Guide. Learn more about it!

Categories Agile, Product Backlog, Product Goal, Product Ownership, Scrum, Scrum Team, Sprint Goal, Sprints, Vision

How to Pass the PSPO Certification Exam

January 31, 2022October 21, 2021 by Rachael
pspo certification from scrum.org

If you want to become a certified Professional Scrum Product Owner (PSPO) through Scrum.org, check out these tips to help you pass the exam

Categories Agile, Certifications, Product Goal, Product Ownership, Scrum, Scrum Guide, Scrum Master, Scrum Team

When Product Owners cause Scrum Events to go Bad

June 3, 2021 by Rachael
meeting

Have you ever seen a Product Owner cause Scrum events to go bad? I have, and it’s not pretty. Read on to learn what NOT to do if you’re a PO.

Categories Agile, Product Goal, Product Ownership, Scrum Master, Sprint Goal, Sprints, User Stories

What’s New and Improved in the 2020 Scrum Guide

February 1, 2022November 20, 2020 by Rachael
scrum guide 2020 update

The creators of the Scrum Guide, Ken Schwaber, and Jeff Sutherland, released an update to the Scrum Guide in 2020. Find out what’s new!

Categories Accountabilities, Agile, Product Goal, Scrum, Scrum Guide, Scrum Master, Scrum Team, Sprint Backlog, Sprint Goal, Sprints 3 Comments
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© 2025 Rachael Wilterdink, CBAP®, IIBA®-CPOA, IIBA®-AAC, PMI-PBA®, PMI-ACP®, PSPO, PSM, CSM
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