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Strategy
As a Product Owner on a Scrum Team, you must first align your product to the organizational strategy. Then you can define your own Agile Product Strategy.
Will products fail without a Strategy or Vision?
Having a vision aligned to the strategy of our product is like having a north star to guide you. Without one, you will probably fail.
A Powerful Partnership: Product Owners & Business Analysts
A Product Owner and a Business Analyst make a winning team by working together to achieve the best and most valuable outcomes.